Papworth research and Consultancy

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Evaluation of ONE Marketing

Date: July 1999 - August 1999
Client: Benefits Agency; Employment Service
After the launch of ONE, at that time a new system for claiming benefit for people of working age, Papworth Research & Consultancy worked with Market Research Services to investigate early reactions to the advertising and perceptions of the ONE service. Based on co-operation between the Benefits Agency, the Employment Service and local authorities, ONE offered a single point of entry into the benefits system. The research consisted of a mix of depth interviews and group discussions with ONE service users, potential users and ONE staff within the four pilot areas.

Papworth Research & Consultancy Ltd :  92 Bonchurch Road, Brighton, East Sussex BN2 3PH  :  +44 (0) 1273 699993
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