Papworth research and Consultancy

You helped to keep us on track, pulling together information and identifying remaining gaps. It is only because of your help that we've managed to get to where we are.

Southwark Council

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Foundation Degree Marketing & Development

Date: April 2007 - February 2008
Client: The Sussex Learning Network
Papworth Research & Consultancy undertook research for the Sussex Learning Network to inform the development and promotion of Foundation degrees in Sussex. The research investigated the following:
  • Successful methods of marketing Foundation degrees to target audiences

  • The main factors that influenced students to apply to study a Foundation degree

  • The experiences of Foundation degree students at different geographical locations across Sussex, and how these compared

  • The differences that were reported by current Foundation degree students between their expectations and experience of Foundation degree

  • Students' views on studying at a partner College compared to a university, and issues of student and institutional identity

  • Levels of awareness of the current Foundation degree campaign, and of the existence of Foundation degrees.

    The outcome was a series of recommendations for the Sussex Learning Network and other organisations, to improve the marketing and promotion of Foundation degrees in Sussex.

    Download the report

    We also published a summary of our findings as:

    Papworth, Rachel (2008) Foundation Degrees: HE's Best-Kept Secret. In: Bringing Higher Education Within Reach [Internet]. Sussex Learning Network. Article 5.5, pp149-156.
  • Papworth Research & Consultancy Ltd :  92 Bonchurch Road, Brighton, East Sussex BN2 3PH
    Registered in England & Wales | Registration number: 07302269 | Registered office: First Floor, Telecom House, 125-135 Preston Road, Brighton, BN1 6AF