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Foundation Degree Marketing & Development

Date: April 2007 - February 2008

Client: The Sussex Learning Network

Papworth Research & Consultancy undertook research for the Sussex Learning Network to inform the development and promotion of Foundation degrees in Sussex. The research investigated the following:

Successful methods of marketing Foundation degrees to target audiences

The main factors that influenced students to apply to study a Foundation degree

The experiences of Foundation degree students at different geographical locations across Sussex, and how these compared

The differences that were reported by current Foundation degree students between their expectations and experience of Foundation degree

Students' views on studying at a partner College compared to a university, and issues of student and institutional identity

Levels of awareness of the current Foundation degree campaign, and of the existence of Foundation degrees.

The outcome was a series of recommendations for the Sussex Learning Network and other organisations, to improve the marketing and promotion of Foundation degrees in Sussex.

Download the report

We also published a summary of our findings as:

Papworth, Rachel (2008) Foundation Degrees: HE's Best-Kept Secret. In: Bringing Higher Education Within Reach [Internet]. Sussex Learning Network. Article 5.5, pp149-156.

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